This course came highly recommended. You could very well mark the period in your career before and after this course.
— Steve Marzocchi

Excellent program. Sinan is very knowledgeable about the topic. He injects a healthy dose of science and theory to back his advocated approach of practice. I highly recommend this course to executives in all disciplines as it touches an area that has become so pervasive in our lives: mobile, social and digital.
— Wael D.

Don’t hesitate one moment -- take this class! What you will take away is cerebral and strategic.
— Vincent Salette

Great hands-on experience class to get valuable insights on Digital Marketing / Social Media tools, how they can be applied and where trends will go to. Balanced mixture between theory, research and real-world examples that can be applied in own area of work.
— Gabriela Dal S

I work in an advisory role that involves helping organizations put together strategies around the best ways to use my company’s software to automate their sales and marketing processes. This program helped me to connect a lot of dots around how the industry functions and how external marketing platforms work behind the scenes. I feel like I have a better understanding of the industry and a more thorough understanding of what the end-to-end processes look like after completing this program. The things that I learned will definitely help me provide better advice to my customers around their digital marketing strategies.
— Tom L

Excellent content and delivery - interactive class. Both Professor Dean Eckles and Professor Sinan Aral were very well prepared and engaging. They explained the topics very well and helped think through different way to apply the analyses. I highly recommend this program.
— Fadia Tohme S

This program will help me make better decisions, ask better questions and analyze my business from a new improved angle.
— Laura M

This course provided a great peak behind the curtain of social media analytics.
— Gregory Z

This is a very good program especially for execs not from marketing as it provides a good overview of digital marketing, advertising and social media analytics. Both professors were also very good!
— Kashif P

The program requires to be enhanced, more depth to be added, 2nd day was much better than the first day.
— Ahmed H

Great program to understand the fundamental topics on Digital Marketing and apply them the next day in your job.
— Antonio M

This was my first class taken within the Executive Education Program and I honestly couldn’t be happier. As someone who doesn’t currently work in Marketing, I enrolled in this class to understand more of the Marketing function. I feel that my role within Retail Sales Campaigns will be better off as I understand different ways to market the products and services my Division is responsible for selling. Rather than just handing a campaign off to Marketing my team and I will be a part of the marketing development and bring our campaigns to Marketing along with ideas.
— Brady C

In this program, Prof. Sinan Aral presents the last research related to the topics of the program. He also explores effectively the cases. It is a great program and a great lecturer.
— Carlos C