Startups
Sinan has been an active entrepreneur and chief scientist of multiple companies for over a decade, with one foot in academia and the other at the forefront of the entrepreneurial development of new technologies. He was the Chief Scientist at SocialAmp, one of the first social commerce analytics companies (until its sale to Merkle in 2012) and at Humin, a social platform that The Wall Street Journal called the first “Social Operating System” (until its sale to Tinder in 2016). He has worked directly with senior executives at Facebook, Yahoo, Twitter, LinkedIn, Snapchat, WeChat, Spotify, AirBnB, SAP, Microsoft, Jet.com, and The New York Times.
The Social Amp platform allowed brands to build an instant viral community enriched by their users’ social graph connections, seamlessly integrated with Facebook pages and other social media to amplify a brand’s overall social presence, and used social graph information to create personalized experiences, of a brand’s site, for each user. It was sold to Merkle, a division of Dentsu, in 2012.
Humin was an AI-driven smart contacts app for the phone that The Wall Street Journal called the first “Social Operating System.” It was sold to Tinder in 2016.